Women United Make Local Fundraising History



More than $133,000 was raised for three local nonprofit organizations  during the Women United fundraiser called “An Evening Along the River’s Edge.” The event included an “Auction of Promises” for Habitat for Humanity of Cleveland, Junior Achievement and On Point.


According to Ashlan Morelock, donor engagement coordinator for the United Way of the Ocoee Region, $121,100 was raised for Habitat for Humanity, $7,000 for Junior Achievement and $5,600 for On Point.


Morelock said an anonymous donor offered to match dollar-for-dollar all donations made to Habitat for Humanity of Cleveland at the event, up to $50,000. However, as the “Auction of Promises” reached that match level, Morelock was contacted by the anonymous donor who told her that matching funds would be provided for all donations given to Habitat for Humanity.


United Way President and Chief Executive Officer Matt Ryerson noted Women United “does a good job of supporting the United Way” and thanked all those in attendance for their support and contributions. He added the United Way solves problems in the community by partnering with great nonprofit organizations like Habitat for Humanity, Junior Achievement and On Point.


Speaking about the “Auction of Promises,” Ryerson said 100 percent of each donation raised for an organization goes to that organization.

“We want to raise a lot of money tonight,” Ryerson said. “Quite honestly we want to raise a record amount of money tonight.” Terry Posey was the auctioneer for the evening.


About Women United

Part of the United Way of the Ocoee Region, Women United is a platform that serves to bring women from within the community together that are passionate about the next generation of women. The council, which is made up of female United Way donors, ensures that girls have the opportunity to reach their full potential by focusing on early school readiness and middle school leadership opportunities.


As an active part of the community, Women United works to empower women and enrich Cleveland and Bradley County through volunteerism, philanthropy and advocacy.

A diversified group of women who come together to impact the community in a positive manner, Women United tackles issues from literacy and early education to efforts against human trafficking to access to potentially life-saving health screenings like mammograms.


“An Evening Along the River’s Edge” was held at Hiwassee River Wedding and Events in Delano. Sponsors for the event included Medallion sponsors ($2,500) Erlanger, First Tennessee Bank and SunTrust Bank, and Platinum sponsors ($1,500) Dr. and Mrs. Rodney Fitzgerald, Habitat board of directors, Insurance Incorporated, Jackson Manufacturing, Dr. Russ May and East Tennessee Oral and Maxillofacial Surgery, Mr. and Mrs. Jeff Morelock, On Point, Pinnacle Bank, Southern Heritage Bank, Tennova, The Trust Company and Wacker.